The Drip Theory is a Reddit × LinkedIn agency for B2B SaaS. We find the problems your ICP posts about on Reddit, answer them as the founder, and turn those conversations into LinkedIn posts that build your pipeline.
B2B buyers ask Reddit the questions they won't ask a sales rep: which tool, what it really costs, and whether it's a scam. We map the communities where your ICP asks, then show up there every day.
Most SaaS brands aren't invisible. They're talking where buyers aren't listening. We find the subreddits, threads and LinkedIn feeds where your ICP already asks for help, and put your founder there every day.
About usis your buyer
Reddit, LinkedIn and founder content under one retainer, one team and one weekly report.
Get a free auditReplies, threads and comments in the subreddits your ICP reads, written as the founder.
What's includedFounder posts built from the real problems your buyers raise on Reddit.
What's includedDaily comments on your ICP's posts, so the right people know your name before you pitch.
What's includedWho buys from you, what they complain about and exactly where they say it.
What's includedPlanned AMAs and launch threads for a one-day spike on top of the daily drip.
What's includedWhat users love and hate about the tools you compete with, pulled from Reddit every month.
What's includedNo made-up client stats. These are published figures on where B2B attention is moving, and why Reddit and LinkedIn are where it's going.
See all sources130.3 million people a day, up 18% year over year. The audience your buyers are part of keeps growing.
Every client runs the same four steps. Your weekly report shows the funnel filling, stage by stage.
We pin down who buys from you and what they complain about.
We map the subreddits and recurring threads where they ask for help.
Daily Reddit replies, LinkedIn posts and comments, in your voice.
Everything runs through one founder profile and one weekly report.
What we track in your weekly report
Published figures from Reddit, LinkedIn, Semrush and Edelman. Every number links to its source at the bottom of the page.
We write replies, threads and founder posts every day, each built for how that platform actually works. Below are example formats.
You approve the voice once. After that, this is what a normal week looks like: replies going out, posts going live, and buyers starting conversations.
See the processWe look at where your ICP talks online, live, and show you the first ten threads we'd answer. You keep the list either way.
Book a call Or write to coffee@thedriptheory.com We reply within 2 hoursThe Drip Theory is a Reddit and LinkedIn marketing agency for B2B SaaS companies. We find the problems your ideal customers post about on Reddit, answer them in the right subreddits as the founder, and turn those conversations into LinkedIn posts that build inbound pipeline.
Reddit replies can bring profile visits in the first week. LinkedIn builds month by month. Threads that rank on Google keep working long after they go up, and you see progress in every weekly report.
We follow each subreddit's rules, lead with useful answers, and only mention your product when it actually fits the question. No fake accounts, no vote manipulation.
We write as the founder, through the founder's own profile. You approve the voice and the first posts before anything goes live.
B2B SaaS founders who sell to a clear ideal customer profile (ICP). If your buyers aren't on Reddit or LinkedIn, we'll tell you on the first call.
Reddit shows you what buyers struggle with, in their own words. LinkedIn is where you turn that into authority and pipeline. Each makes the other better.
Buyers search “company name + reddit” before they sign. Reddit threads rank on Google, Reddit is the most-cited website in AI search answers according to Semrush, and buying intent is high because people are asking for a solution right now.
They're great for a one-day spike. We plan them on top of the daily drip, not instead of it.
A weekly report covering threads joined, replies, rankings, impressions, profile visits, DMs and demos booked.
A free 30-minute audit of where your ICP talks online, and a list of ten threads you could join this week. You keep it either way.
What we learn posting on Reddit and LinkedIn every day, written up so you can use it too.
The search every careful B2B buyer makes before signing, and how to make sure the top thread is yours.
Google and OpenAI both license Reddit data. Here is what that means for your category.
The exact process we run for every client.
Get a free Reddit × LinkedIn audit. We'll show you where your ICP talks and the first ten threads we'd answer. You keep it whether we work together or not.
No spam. We reply within 2 hours.